Open Access is increasing...
"the tipping point for [Open Access] (more than 50% of the papers available for free) has been reached in several countries, including Brazil, Switzerland, the Netherlands, the US.... This industry is likely to be undergoing revolutionary change, and at a pace much faster than anticipated,"
- Science-Metrix Inc., 2013 | Purchasing behavior is changing...
"On average, customers progress
nearly 60% of the way through the
purchase decision-making process
before engaging a sales rep."
- The Digital Evolution in B2B Marketing. The Corporate Executive Board Corporation (CEB). 2012 | Academic-Industrial collaborations are forming..."studies highlight a range of benefits for firms that participate in open science, including the opportunity to learn from academic collaborators, to enhance firms’ absorptive capabilities, to attract and retain high-quality scientists."
- Research Policy Journal (Elsevier), 2014 |